Are you tired of the old trend predictions? Pinterest’s algorithm predicted the fashion and beauty trends for 2025. We discovered a fascinating phenomenon: the future of fashion no longer involves “following”, but rather “creating”. The trends of 2025 will redefine our wardrobes and make-up. From retro futurism, to environmental awareness.
Do you express yourself or follow trends with your makeup and outfit?
Data shows that more than 70% Generation Z consumers are likely to choose a “mixed” style in 2025. However, less than 30% really understand the reasoning behind this style. Have you ever changed someone’s opinion of you with a piece or makeup? Fashion and beauty are more than just visual art. They also serve as a statement of identity.
Three major fashion and Beauty Revolutions in 2025
Retrofuturism: The collision between Y2K and 90s retro – miniskirts with metallic accessories, transparent materials – these elements give the streets of 2025 a futuristic feel. Data shows that retro-futurism searches on Pinterest have increased by 250% in the last year!
Environmental Awareness Awakening: The second hand clothing market is expected grow by 50% by 2025. “One piece of clothing can be worn multiple times” has become a key phrase of the year. Psychological research has shown that consumers who choose environmentally-friendly beauty and clothing will be viewed as more responsible and unique.
Personalization – From 3D printed jewelry, to customized liquid foundation in 2025, consumers will no longer be satisfied with “popularity”. Data shows that Pinterest searches for personalized customization have increased by 190% in a month!
Why is “personalization’ a mainstream trend in 2025?
In an age dominated by algorithms and technology, consumers are seeking ways to “be seen” through fashion and beauty. According to data, 68% of consumers that choose personalized matching report that their confidence has increased significantly. In 2025, the trend is not about “trends”, but “who you are”.
Fashion and beauty can become your identity statement
This year, avoid letting your wardrobe or makeup be a source for anxiety. Wear a vintage dress and sneakers with your makeup and a customized lip gloss. Fashion and beauty is not about pleasing other people, but being true to yourself.
“The best style is not what you see on the catwalk but rather the one which allows you to express “who I am” among the crowd. “
